Post by Cllr Simon Tagg on Sept 22, 2009 21:27:27 GMT
A brand new county council logo which incorporates the traditional emblem of Staffordshire has been officially launched today.
It features the historic Stafford Knot, which over time has become a county-wide symbol that is recognised nationwide. The logo aims to reflect the county council as modern organisation, here to serve the people of Staffordshire. It also underlines a unified sense of pride in Staffordshire and its heritage.
It will be phased in gradually across all county services only when replacements are needed. The logo will eventually appear on all council signs, vehicles and publications.
Members of the public and council employees had input on the logo's design, which will replace the previous one that was more than a decade old and beginning to look dated.
The council has received the approval of Lord Stafford to use the historic knot.
County Council Leader Philip Atkins said the knot symbolised not only Staffordshire's great tradition but also the bringing together of the county's many different communities.
He said: "The launch comes at an exciting time for the county council as its new administration strives to install a renewed sense of pride in its residents and take the county council forward on a regional, national and international level.
"We've introduced a new logo that incorporates for the first time the symbol that is recognised county and nationwide and is synonymous with our historical heritage.
"It reflects the pride the new county council has in Staffordshire and the fact we are here to serve our communities, as well as being in the top ten largest local authorities in the country serving a population of over 800,000.
"We're confident people across the county will welcome the new logo and that in addition it receives wider recognition.
"Old logos will only be replaced where there is a genuine need. All services delivered by the county council in whatever form will eventually have the new logo on it - meaning everyone will be able to recognise at a glance services provided by us."
The total cost of the new logo will be £7,000.